The genre i have selected for my magazine is womens fashion, fashion magazines are read and liked by people of all ages around the world. However, my magazine will target the interests of young women.
Wednesday, 8 April 2015
IDENTIFYING TARGET AUDIENCE
DEMOGRAPHICS AND PHSYCHOGRAPHICS
Demographic literally means relating to the structure of population. The demographic information is used by media marketers to classify the audience into age, gender, race and other categories
e.g thriller movies can be aimed at all of the letter codes as it is watched and liked by a wide audience. however sometimes it may not appeal all the audiences equally e.g phsychological thrillers may not appeal the E code people as they are less educated and may not find it interesting or appealing.
Wheras phsychographics is the study of personality, values,opinions, atitudes, interests and lifestyles. media marketers divide the industry based on these characteristics.
e.g thrillers are also a film that could appeal to every phsychographics as they are not as much specified as rom com is
Demographic literally means relating to the structure of population. The demographic information is used by media marketers to classify the audience into age, gender, race and other categories
e.g thriller movies can be aimed at all of the letter codes as it is watched and liked by a wide audience. however sometimes it may not appeal all the audiences equally e.g phsychological thrillers may not appeal the E code people as they are less educated and may not find it interesting or appealing.
Wheras phsychographics is the study of personality, values,opinions, atitudes, interests and lifestyles. media marketers divide the industry based on these characteristics.
e.g thrillers are also a film that could appeal to every phsychographics as they are not as much specified as rom com is
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